Text Messaging by the Numbers

by Ken Vernon on 11 May 2010

52: Percentage of Americans who send text messages.

76.4: Percentage of US cell phone subscribers use text messaging.

72: Percentage of all teens who are text-messagers.
51: Percentage of all teens who were text-messagers in 2006.

2/3: Fraction of teen texters who say they are more likely to use their cell phones to text their friends than talk to them to them by cell phone.

50: Percentage of teens send 50 or more text messages per day.

80: Average number of texts teen girls send per day.
30: Average number of texts teen boys send per day.

40: Percentage of women who describe themselves as ‘mainly texter’.
30: Percentage of men who describe themselves as ‘mainly texter’.

42: Percentage of 18-34 year olds with cell phones who said they were interested in receiving alerts on their cell phones from places they frequent.
33: Percentage of 35-44 year olds with cell phones who said they were interested in receiving alerts on their cell phones from places they frequent.

26: Percentage of all consumers who use text messaging who say they have opted in to receive text message marketing messages.

25: Percentage of women who engage in TV voting via text.
14: Percentage of men who engage in TV voting via text.

15: Percentage of teens who say they have received a sexually suggestive nude or nearly nude image of someone they know by text.

26: Percentage of U.S. teens ages 16-17 who admit to have texted while driving.

More than 822 billion: Number of text messages sent and received on carriers networks during the last half of 2009 (That’s almost 5 billion per day).

Around 9.3 Billion: Number of MMS (multi-media messages) messages reported for the last half of 2008.
More than 24.2 Billion: The number of MMS messages reported for the last half of 2009.

80: Percentage of all ages who said they thought they would get a quicker response from a text than from an email or voicemail.

22: Percentage of U.S. cell phone owners who donated to Haiti earthquake relief who did so via text message.

Sources:

http://pewresearch.org/pubs/1572/teens-cell-phones-text-messages

http://www.qwasi.com/news/tag/text-message-statistics

http://www.carolflammer.com/2010/01/cell-phones-text-messaging-marketing-to-consumers/

http://mmaglobal.com/news/text-messaging-provides-us-consumers-convenient-secure-immediate-way-help-haitian-earthquake-vi

http://www.goomzee.com/products-mobile-market.htm

http://business-solutions.tmcnet.com/topics/email-marketing/articles/82201-twenty-six-percent-text-message-users-have-opted.htm

Photo Credit: ydhsu

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Gender, Mobile and Social by the Numbers

by Ken Vernon on 3 May 2010

300 million: The number of fewer female mobile subscribers worldwide than men.

$13 Billion: The increase in worldwide telecommunications revenue that would happen if telecommunications providers closed the gender gap in mobile phone penetration.

93: The percentage of women worldwide  who report feeling safer because of their mobile phone.

41: The percentage of women worldwide who report having increased income and professional opportunities once they own a phone.

$94: The average cellular bill for working moms.
$78: The average cellular bill for all cell phone users.

42: The percentage more likely working moms are than the average cellular user to download content to their phone.

55: The percentage of mobile social network usage that is female.
45: The percentage of mobile social network usage that is male.

42:The percentage of women who post photos on Facebook.
35:The percentage of men who post photos on Facebook.

40: The percentage of teenage girls who say they talk to friends on their mobile phones several times a day.
26: The percentage of teenage boys who say they talk to friends on their mobile phones several times a day.

19: The number of minutes boys between 8-18 years old spend on social networking sites in a typical day.
25: The number of minutes girls between 8-18 years old spend on social networking sites in a typical day.

25: The number of minutes boys between 8-18 years old spend playing games on the computer in a typical day.
8: The number of minutes girls between 8-18 years old spend playing games on the computer in a typical day.

77: The percentage of women who said that technology is NOT a “guy thing”.

In some important ways, we’re not very different.

47: The percentage of mobile web users who are women.
53: The percentage of mobile web users who are men.

77: The percentage of Millennial women who have created a social networking profile.
72: The percentage of Millennial men who have created a social networking profile.

57:The percentage of U.S. Facebook users who are female.
43:The percentage of U.S. Facebook users who are male.

14:The percentage of female facebook users who donated to Haiti earthquake relief via text message.
13:The percentage of male facebook users who donated to Haiti earthquake relief via text message.

57:The percentage of U.S. men who access the internet wirelessly.
52:The percentage of U.S. women who access the internet wirelessly.

70: The percentage of U.S. male teens who have a cell phone.
72: The percentage of U.S. female teens who have a cell phone.

50:The percentage of men who are “very” interested in the iPad as of January 2010.
50:The percentage of women who are “very” interested in the iPad as of January 2010.

Sources:

http://www.gsmworld.com/newsroom/press-releases/2010/4644.htm
http://blog.nielsen.com/nielsenwire/online_mobile/mobile-web-up-34-percent-july-09/
http://blog.nielsen.com/nielsenwire/consumer/working-moms-above-average-mobile-users-and-spenders/
http://blog.nielsen.com/nielsenwire/online_mobile/survey-global-facebook-users-generous-texters-for-haiti-but-unprepared-themselves/
http://www.emarketer.com/Article.aspx?R=1007309
http://www.briansolis.com/2010/04/in-mobile-women-rule-social-networking/
http://www.pewinternet.org/%7E/media/Files/Reports/2010/PIP-Teens-and-Mobile-2010.pdf (pdf link)
http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-2/5-Wireless.aspx?r=1
http://pewsocialtrends.org/assets/pdf/millennials-confident-connected-open-to-change.pdf (pdf link)
http://pewresearch.org/pubs/1315/teens-use-of-cell-phones
http://www.srgnet.com/us/
http://www.gearlog.com/2009/06/what_women_want_from_their_tec.php

Photo Credit: Ingorrr

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Minority Mobile and Social Media Use by the Numbers

April 19, 2010

13 hours: The average amount of time spent consuming any kind of media by Black and Hispanic Americans 8- to 18-years-old.
8 hours and 36 minutes: The average amount of time spent consuming any kind of media by White Americans 8- to 18-years-old.
73: Percentage of White teenagers between the ages of 12 and 17 who [...]

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Mobile was the tipping point for Facebook and Twitter

April 16, 2010

What was the first web site you accessed from your mobile phone?
If you are somewhere between 15 and 35, odds are it was Facebook. And if you are a regular Twitter user, your mobile phone has been an indispensable tool for posting Tweets from the beginning.
It’s pretty obvious that the fires that Facebook and Twitter [...]

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Millennials and Mobile by the Numbers

April 13, 2010

94: Percentage of Millennials who have a cell phone.
31: Percentage of 8- to 10-year olds who have a cell phone.
66: Percentage of Black Millennials who connect to the internet wirelessly.
47: Percentage of Hispanic Millennials who connect to the internet wirelessly.
7 hours and 38 minutes: The amount of time 8- to 18-year-olds spend consuming media daily.
1 [...]

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3 reasons why small and medium sized businesses should use mobile marketing.

April 8, 2010

Here are the 3 most important reasons small and medium sized businesses should use mobile marketing.

Location
Location
Location.

OK…I’m done…that was a really easy blog post to write. Oh….you want to know what I mean by location, location, location. Alright…happy to explain.
Well, back in 2001, when I began working on search engine optimization and search marketing, it [...]

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The Mobile Market by the Numbers

April 6, 2010

25 million: Users who accessed Facebook via a mobile browser in January 2010.
347: Percent increase of mobile Twitter users in 2009.
234 million: People in the US age 13 and over who used mobile devices in December 2009.
67: Percent of the world’s population are mobile subscribers.
54: Percent of individuals who agreed to receive additional offers when [...]

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The iPad effect and other reasons mobile web is important.

April 2, 2010

Can you see through the cloud of app frenzy to understand the importance of mobile web sites and applications?
In my last post I provided 4 important criteria to look at when considering development of native smartphone applications. Today, I want to talk about how important it is to look beyond ‘app fever’ and consider how [...]

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4 reasons to build a smart phone app

March 30, 2010

Is there a smart phone app in your marketing plans? And have you asked yourself, why is there a smart phone app in my marketing plan?
There’s no doubt that smart phone app fever is at epidemic levels. Advertising and marketing professionals are reporting wide-spread outbreaks in the client population.
The first sign is usually an email [...]

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Delete Double Opt-in; Insert Community

March 22, 2010

Are you focused on getting your customers to double opt-in or are you working every day to get them to be engaged with your brand?
I am sure you have already figured out what the right answer is.
You should not focus on a check box that says…this customer has completed a double opt-in so now we [...]

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