Comments on: Mobile commerce becomes all commerce. 5 trends blurring the lines. http://everywhereallthetime.com/?p=51 Mobile Marketing-Smartphone Apps-Social Media-Online Communities Sat, 15 May 2010 13:50:39 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Michael Myers http://everywhereallthetime.com/?p=51&cpage=1#comment-12 Michael Myers Sun, 31 Jan 2010 22:27:41 +0000 http://contagiousbehavior.com/?p=51#comment-12 Mark and Ken - It is coming together and pretty soon businesses will be piggybacking on the data that's being created by Foursquare/Twitter users. Unfortunately, data contained in blippy.com and twittervision.com is in its infancy. The real trick is to get the coupons to be situational. In other words you're served up ads for coffee only in the morning, based on past behavior and when you're close to the coffee shop. Serving up an ad simply based on behavior or location is dangerous since mobile devices are seen as an extension to consumers; much more than a laptop. The only way to get to this level of advertising is to partner with the consumer. Unfortunately as a small business person it would be impossible to do on an individual level. I'd look for an ad network that is focusing on local advertising and understands Foursquare/Twitter. Not sure if there is one yet, but soon enough. Until this level of sophistication is possible; simply give them 5%-10% off. These sales need to be very soft. The hard sell does not work online and works even less on mobile. That's why it is so important that "it" (mobile marketing & location based services) get smart very very fast. Mark and Ken – It is coming together and pretty soon businesses will be piggybacking on the data that’s being created by Foursquare/Twitter users. Unfortunately, data contained in blippy.com and twittervision.com is in its infancy. The real trick is to get the coupons to be situational. In other words you’re served up ads for coffee only in the morning, based on past behavior and when you’re close to the coffee shop. Serving up an ad simply based on behavior or location is dangerous since mobile devices are seen as an extension to consumers; much more than a laptop. The only way to get to this level of advertising is to partner with the consumer. Unfortunately as a small business person it would be impossible to do on an individual level. I’d look for an ad network that is focusing on local advertising and understands Foursquare/Twitter. Not sure if there is one yet, but soon enough.

Until this level of sophistication is possible; simply give them 5%-10% off. These sales need to be very soft. The hard sell does not work online and works even less on mobile. That’s why it is so important that “it” (mobile marketing & location based services) get smart very very fast.

]]> By: Ken Vernon http://everywhereallthetime.com/?p=51&cpage=1#comment-11 Ken Vernon Sun, 31 Jan 2010 16:38:15 +0000 http://contagiousbehavior.com/?p=51#comment-11 Thanks for the comment Mark. Obviously Google and others recognize the value of local search with real-time inventories. In 2006, Dan Ruginstein, who is now Product Management Director at Google, <a href="http://blogs.zdnet.com/BTL/?p=4027" rel="nofollow">discussed his vision.</a> This concept resurfaced and was demoed at <a href="http://gesterling.wordpress.com/2009/12/08/google-to-add-local-inventory-to-products/" rel="nofollow">Google's Evolution Search event this past December.</a> And <a href="http://milo.com/" rel="nofollow">Milo.com </a>has been up for two years and just got to a million users. And the next step is the coupons, which are coming online also. For example: <a href="http://www.dmnews.com/valpak-opens-up-mobile-local-couponing-with-iphone-application/article/151813/" rel="nofollow">Valpak released an iPhone app in October</a>. It is coming together, literally, as we speak. Thanks for the comment Mark. Obviously Google and others recognize the value of local search with real-time inventories. In 2006, Dan Ruginstein, who is now Product Management Director at Google, discussed his vision. This concept resurfaced and was demoed at Google’s Evolution Search event this past December.
And Milo.com has been up for two years and just got to a million users.
And the next step is the coupons, which are coming online also. For example: Valpak released an iPhone app in October.
It is coming together, literally, as we speak.

]]> By: Mark Wilson http://everywhereallthetime.com/?p=51&cpage=1#comment-10 Mark Wilson Sun, 31 Jan 2010 15:07:31 +0000 http://contagiousbehavior.com/?p=51#comment-10 How does a small local retailer get his/her coupons onto the smartphone and in front of the local buyer of targeted vertical products? This is the age of proactive sales efforts. So, how does the retailer let people within 25 miles of, say, a petstore, know that the retailer is running a sale on cat food? Does the retailer ask every customer whether they use a smartphone and hand them a CD with an app on it? Geotargeting requires the consumer to go looking. A means is needed to connect retailer to the consumer as well as connecting the consumer to the retailer. How does a small local retailer get his/her coupons onto the smartphone and in front of the local buyer of targeted vertical products? This is the age of proactive sales efforts. So, how does the retailer let people within 25 miles of, say, a petstore, know that the retailer is running a sale on cat food? Does the retailer ask every customer whether they use a smartphone and hand them a CD with an app on it? Geotargeting requires the consumer to go looking. A means is needed to connect retailer to the consumer as well as connecting the consumer to the retailer.

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