http://everywhereallthetime.com/?p=87 Mobile Marketing-Smartphone Apps-Social Media-Online Communities Sat, 15 May 2010 13:50:39 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://everywhereallthetime.com/?p=87&cpage=1#comment-17 Darren Guarnaccia Tue, 09 Feb 2010 16:13:26 +0000 http://contagiousbehavior.com/?p=87#comment-17 Great post Ken. I loved the insights from the Tipping Point and have been thinking about how to embed them into the customer experience whereever possible. Some of the simplest places to do this is to try to engineer "moments of truth" into the customer engagement process. I don't think organization think enough about this kind of thing. We spend tons of money designing stores, or boatloads of dollars on a creative design, but fail to do the simplest thing possible. Script out what a customers experience should be with their organization. If you take the time to map this out, and look for opportunities to create powerful moments of truth, you can provide experiences worth sharing. Give your customers, who happen to be Mavens the tools the spead that word and start to benefit from contagious behavior. Great post Ken. I loved the insights from the Tipping Point and have been thinking about how to embed them into the customer experience whereever possible. Some of the simplest places to do this is to try to engineer “moments of truth” into the customer engagement process. I don’t think organization think enough about this kind of thing. We spend tons of money designing stores, or boatloads of dollars on a creative design, but fail to do the simplest thing possible. Script out what a customers experience should be with their organization. If you take the time to map this out, and look for opportunities to create powerful moments of truth, you can provide experiences worth sharing. Give your customers, who happen to be Mavens the tools the spead that word and start to benefit from contagious behavior.

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