Millennials and Mobile by the Numbers

by Ken Vernon on 13 April 2010

94: Percentage of Millennials who have a cell phone.

31: Percentage of 8- to 10-year olds who have a cell phone.

66: Percentage of Black Millennials who connect to the internet wirelessly.

47: Percentage of Hispanic Millennials who connect to the internet wirelessly.

7 hours and 38 minutes: The amount of time 8- to 18-year-olds spend consuming media daily.

1 hour and 51 minutes: The amount of time young people between the ages of 15-18 spend texting in a day.

43 minutes: The amount of time 15-18 year olds spend talking on the phone in a day.

80: Percentage of Millennials who have texted in the last 24 hours.

20: The average number of texts Millennials send in one day.

57: Percentage of 18-34 year olds who say price is the number one reason they aren’t buying an iPad.

31: Percentage of U.S. teens who want iPhones, almost doubled from 16% last spring.

20: Percentage of the mobile video audience that are teens. They also watch more than the average viewer.

1 in 3: The number of U.S. teens who use the mobile web on a daily basis.

62: Percentage of Millennials who connect wirelessly to the internet when away from home or work.

41: Percentage of Millennials who have a cell phone but no land line.

50: Percentage of Boomers who sleep with their cell phone on or right next to their bed.

83: Percentage of Millennials who sleep with their cell phone on or right next to their bed,  making it the first and last thing they often reach for each day.

Sources:

Generation M^2: Media in the lives of 8- to 18-year-olds (pdf)

Millennials: Hip and Poor

Survey: 31% of U.S. teens want iPhones

Nielsen: How Teens Use Media (pdf)

Pew Research Center: The Millennials (pdf)

Photo Credit: Steve Rhodes

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