Text Messaging by the Numbers

by Ken Vernon on 11 May 2010

52: Percentage of Americans who send text messages.

76.4: Percentage of US cell phone subscribers use text messaging.

72: Percentage of all teens who are text-messagers.
51: Percentage of all teens who were text-messagers in 2006.

2/3: Fraction of teen texters who say they are more likely to use their cell phones to text their friends than talk to them to them by cell phone.

50: Percentage of teens send 50 or more text messages per day.

80: Average number of texts teen girls send per day.
30: Average number of texts teen boys send per day.

40: Percentage of women who describe themselves as ‘mainly texter’.
30: Percentage of men who describe themselves as ‘mainly texter’.

42: Percentage of 18-34 year olds with cell phones who said they were interested in receiving alerts on their cell phones from places they frequent.
33: Percentage of 35-44 year olds with cell phones who said they were interested in receiving alerts on their cell phones from places they frequent.

26: Percentage of all consumers who use text messaging who say they have opted in to receive text message marketing messages.

25: Percentage of women who engage in TV voting via text.
14: Percentage of men who engage in TV voting via text.

15: Percentage of teens who say they have received a sexually suggestive nude or nearly nude image of someone they know by text.

26: Percentage of U.S. teens ages 16-17 who admit to have texted while driving.

More than 822 billion: Number of text messages sent and received on carriers networks during the last half of 2009 (That’s almost 5 billion per day).

Around 9.3 Billion: Number of MMS (multi-media messages) messages reported for the last half of 2008.
More than 24.2 Billion: The number of MMS messages reported for the last half of 2009.

80: Percentage of all ages who said they thought they would get a quicker response from a text than from an email or voicemail.

22: Percentage of U.S. cell phone owners who donated to Haiti earthquake relief who did so via text message.

Sources:

http://pewresearch.org/pubs/1572/teens-cell-phones-text-messages

http://www.qwasi.com/news/tag/text-message-statistics

http://www.carolflammer.com/2010/01/cell-phones-text-messaging-marketing-to-consumers/

http://mmaglobal.com/news/text-messaging-provides-us-consumers-convenient-secure-immediate-way-help-haitian-earthquake-vi

http://www.goomzee.com/products-mobile-market.htm

http://business-solutions.tmcnet.com/topics/email-marketing/articles/82201-twenty-six-percent-text-message-users-have-opted.htm

Photo Credit: ydhsu

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{ 11 comments… read them below or add one }

1 Carol Flammer 15 May 2010 at 6:17 am

GREAT stats on texting! Thanks for including some from my site as well :)

2 Ken Vernon 15 May 2010 at 8:43 am

Thanks Carol. It’s pretty obvious that we are seeing game-changing convergence and transition in the ways we all communicate. Knowing your customer and what they actually do with technology is more important than ever.

3 liaqat 21 March 2011 at 10:38 am

very informational mate!
i’m so proud to be a teenager :D

4 best online trading 29 May 2011 at 2:45 am

Thanks for sharing this information because text messaging information is very important world wide. They are universal and every person has a right to learn this facts.

5 Hina Khan @ Mobile Marketing Canada 23 June 2011 at 12:04 am

This demographic analysis of text messaging shows that there is great chance to capture the attention of teenagers for any newly born product , service or application which can entertain them by sending descriptive text messages

6 Zackarony 29 September 2011 at 1:30 pm

Great stats, this demographic analysis is pretty great! Texting is a must for teens, I’m so lucky I got my kid a prepaid cellphone. Can you imagine that bill with this numbers!? Thank goodness it’s a Tracfone and he can text all he wants while his prepaid card lasts! :)

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