Contagious Behavior is Everywhere All The Time

March 11, 2010

Sounds like a great blog post topic, but actually this post is for those who came here looking for ContagiousBehavior.com.
We’ve made this change in order to capture more of the essence of the content displayed and discussed on this blog. These topics, research, opinions and discussions cover the broad landscape that is driven by our [...]

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Filling a gap in local health care

February 28, 2010

Last night my wife, Charlotte, and I attended a fundraising event for The Bridge Breast Network. This is a great group of people from all walks of life that have found a serious gap in our healthcare system and are doing something about it.
Breast cancer patients without private healthcare receive diagnosis later and die sooner [...]

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Millennials Make iPhone Adoption in Business and Law Firms Inevitable

February 24, 2010

Blackberries have become the defacto smartphone in most business and legal communities. This has a lot to do with email security, and a perceived lack of business applications on the part of the popular iPhone, however, a short survey we conducted has led us to believe that the next few years could contain a stronger [...]

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3 questions for a fragmented apps marketplace.

February 19, 2010

Which app platform or marketplace should you focus on?
Despite announcements about new platform and OS ‘collaboration’ initiatives, the landscape for smartphone applications is getting more fragmented, not less. Here’s are 3 things you should look at when considering which platform or marketplace to participate in.
1. International or US. The market share of smartphone platforms is [...]

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The influentials and contagious behavior.

February 15, 2010

Are your marketing and social media efforts focused too much on influentials?
To continue the conversation about contagious behavior, I would like to talk about the ongoing focus directed at identifying the ‘influentials’ in your customer community, industry, or social network.
Although psychologists and mathematicians have been studying and writing about “opinion leaders” and their influence since [...]

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How this Gen Y Texas Girl Survived Snowpocalypse in DC

February 11, 2010

Tuesday, I finally arrived home after attending the Winter Democratic National Committee Meeting as a guest. The meeting was not scheduled to last that long, but this giant winter storm that even Obama called snowpocalypse had a significant portion of attendees stuck in a winter wonderland version of our nation’s capitol.
Fortunately, I was in great [...]

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Why contagious behavior?

February 7, 2010

Contagious: exciting similar emotions or conduct in others
Behavior: anything that one does involving action and response to stimulation
I thought I would take a moment to talk about the concept of ‘contagious behavior’. Obviously, the discussion of contagious behavior has increased since the publication of The Tipping Point.
As marketers we all know that 3rd party endorsements [...]

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Gen Y Passes Over iPad, Looks Forward

February 4, 2010

Guest Post: Emma Vernon, my valued research coordinator, is 22 and a recent college grad. Emma is of the first generation that has never known life without the Internet and 24/7 connectivity. Because of this unique perspective I have asked her to join in on the conversation. Below is her first post.
How difficult are you [...]

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Cool tools or engaged customers: Universal Music or Justin Bieber

February 2, 2010

Which one are you talking about today?
Read a couple of articles yesterday focused on mobile marketing and the music business. One headline talked about a 360 degree mobile strategy and one talked about making 1.8 million connections.
The one talking about the 360 degree mobile strategy was a PR piece that touted this for Universal Music [...]

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Mobile commerce becomes all commerce. 5 trends blurring the lines.

January 30, 2010

In the near future, the bulk of all retail transactions will have some mobile component in the shopper experience. If retail is your business, you had better get on board with this one right away. It is moving at light-speed.
Here are 5 trends that will drive this:
1. Trust in mobile ecommerce. We are rapidly extending [...]

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