13 hours: The average amount of time spent consuming any kind of media by Black and Hispanic Americans 8- to 18-years-old.
8 hours and 36 minutes: The average amount of time spent consuming any kind of media by White Americans 8- to 18-years-old.
73: Percentage of White teenagers between the ages of 12 and 17 who have a cell phone.
71: Percentage of (English-speaking) Hispanic teenagers between the ages of 12 and 17 who have a cell phone.
64: Percentage of Black teenagers between the ages of 12 and 17 who have a cell phone.
17: Percentage of White Americans who on a typical day go online with a handheld device.
29: Percentage of Black and Hispanic Americans who on a typical day go online with a handheld device.
29: Average number of minutes spent on social networking sites by Hispanic Americans.
19 minutes: Average number of minutes spent on social networking sites by White Americans.
21 minutes Average number of minutes spent on social networking sites by Black Americans.
52: Percentage of Hispanic Millennials who have created a profile on a social networking site.
83: Percentage of White Millennials who have created a profile on a social networking site.
71: Percentage of Black Millennials who have created a profile on a social networking site.
64: Percentage of White Millennials who connect to the internet wirelessly when away from work.
66: Percentage of Black Millennials who connect to the internet wirelessly when away from work.
47: Percentage of Hispanic Millennials who connect to the internet wirelessly when away from work.
71: Percentage of Asian Americans who use Facebook at least weekly.
53:Percentage of Black Americans who use Facebook at least weekly.
52: Percentage of Hispanic Americans who use Facebook at least weekly.
40: Percentage of Black Americans who use YouTube at least weekly.
51: Percentage of Asian Americans who use YouTube at least weekly.
45: Percentage of Hispanic Americans who use YouTube at least weekly.
14: Percentage of Asian Americans who use Myspace at least weekly.
26: Percentage of Black Americans who use Myspace at least weekly.
32: Percentage of Hispanic Americans who use Myspace at least weekly.
82: Percentage of Twitter users who are White.
7: Percentage of Twitter users who are Black.
5: Percentage of Twitter users who are Asian.
5: Percentage of Twitter users who are Hispanic.
78: Percentage of U.S. companies said they had not used any social media to engage Hispanics.
18: Percentage of U.S. companies who planned to increase their Hispanic marketing spending in the next year.
69.7: Percentage of U.S. bloggers who are White.
20: Percentage of U.S. bloggers who are Hispanic.
12: Percentage of U.S. bloggers who are Black.
3.7: Percentage f U.S. bloggers who are Asian.
Sources:
Generation M^2: Media in the lives of 8- 18-year-olds (pdf)
